bryanbotilheiro

  Lamborghini was a tractor company. Samsung was a grocery store. LG sold facial cream. IKEA made pens. Everyone shares this as a "start small" story. But that's the surface read. The real story isn't about humble beginnings. It's about the identity those founders had to bury before they could build something iconic. Ferruccio Lamborghini didn't just decide to make sports cars one day. He had to stop being a tractor man first. That's a harder thing than it sounds. Because when you've built something - when people know you for something - letting that go doesn't feel like growth. It feels like loss. I know this personally. I started out running an internet café. That was my business, my identity, my hustle. Then I had to become a software engineer. Different mindset. Different skills. Different version of me. Now I'm deep in AI and automation - and the gap between who I was in that café and who I am today is al...

  Your CV isn't being rejected by a recruiter. It's being rejected by a robot. Here's how the system actually works — and how to stop losing before anyone sees you. By Bryan Botilheiro   ·   Etwatwa, Daveyton   ·   June 2026 Tech · Recruitment · Community     I am building an ATS — an Applicant Tracking System — for a recruitment agency. And the more I build, the more frustrated I get. Not at the technology. At the fact that nobody is explaining how it works to the people it affects most. Job seekers in South Africa are applying for roles, waiting weeks, and hearing nothing back. They think they are being ignored. They are not. They are being filtered out by software before a single human being has touched their application. And they have no idea it is happening. That ends here. I am going to break down exactly how an ATS works, what it means for your CV, and what you need to do differently — whether you are a fresh matric graduat...